May marks Asian American and Pacific Islander (AAPI) Heritage Month in the U.S.—a time to honor this vibrant community’s rich cultures, traditions, and contributions. Though Asian Americans make up just 7% of the U.S. population, they are the nation’s fastest-growing and most diverse ethnic group. The majority—about 85%—identify as Chinese, Indian, Filipino, Vietnamese, Korean, or … Continue reading Why are Asian Americans Underrepresented in Marketing?