Updated November 9, 2025
By now, many of us have seen the viral video of the blatant disrespect shown to Miss Mexico, Fátima Bosc, by pageant director Nawat Itsaragrisil. I was so happy to see, not only the strong women of the competition, but also men and women around the world supporting her and condemning Nawat. If you haven’t heard this story, the gist of it is–
Fátima Bosc was elected to represent Mexico in Miss Grand International to take place in Thailand in October 2025. Bosc is a Mexican model and beauty pageant participant known for her work within national pageant competitions. She developed an interest in modeling and personal fitness at a young age, building a public presence through social media and local fashion events. Her confident stage performance and strong communication style helped her advance through state and national pageant circuits.
Having grown up in Tabasco, she has openly shared that she was diagnosed with ADHD, dyslexia and hyperactivity, which she overcame with determination and used as a platform to inspire others in similar situations. She has collaborated with the organisation Fundación Gritos de Amor supporting unaccompanied migrant youth, and has spoken out about cyberbullying and the need for positive digital environments.
Miss Grand International was founded by Nawat Itsaragrisil– a television producer and businssman based in Bangkok, Thailand. Nawat launched the pageant with the slogan “Stop War and Violence,” promoting the idea of women coming around the world to promote a more peaceful world. Today, it is one of the most popular pageants alongside Miss Universe and Miss World.
Nawat founded Miss Grand International (MGI) pageant, which he launched in 2013. The competition was built on the vision of creating a modern and interactive pageant, unlike traditional pageants. Nawat has a hands-on leadership style and frequently uses social media to communicate with the public directly addressing controversies and defending the decisions he makes. He has been both praised and criticized by the public for his authenticity but also for his confrontational persona.
What was the conflict between Fátima Bosc and Nawat Itsaragrisil?
Nawat addressed all the ladies encouraging them to not only promote Thailand’s tourism industry, but also promoting his private businesses. It is not unheard of for the contestants to promote their host countries. However, just because Nawat is a sponsor for the pageant, should he also get this “free” promotion from the contestants.
It is not unheard of for contestants to be paid for endorsements. However, they are usually legal contracts between the businesses and the contestants. Bosc simply stated that she must speak to her director before promoting any person, business or cause. This makes sense.
Rather than addressing her concerns privately, he criticized her in front of thousands of viewers. During the livestream he mocked her, calling her a “dumb head” outraging people around the world.
In solidarity, other contestants followed Bosch leaving the event. Nawat then calls security to close the doors and LOCK THE WOMEN INSIDE THE ROOM WITH HIM!
After international outrage, Nawat offered a crocodile-teared non-apology.
Boo-hoo!
The situation quickly turned into an online controversy, with fans debating who was in the wrong. Many people supported Bosc and said no contestant deserves to be insulted for speaking about their experience.
Unfortunately, Nawat has not officially faced any consequences via the pageant. He still runs Miss Grand International and is still active on livestreams and social media. However—there were reputational consequences after the conflict with Fátima Bosc and other contestants. Fortunately, he is no longer allowed anywhere near the contestants. According to MUO’s executive decision, Nawat has been restricted from participation in the pageant events for this year.
Who owns Miss Grand International? Miss Grand International was founded by Nawat– I was curious to know who was in charge and why Nawat was not removed from the pageant after this viral incident. He simply faded into the background. So, it turns out… it’s his pageant! What does this mean? It means… it’s his pageant! He is a businessman who just created this pageant. He owns this pageant!
Miss Grand International is run through Miss Grand International Public Company Limited (MGI Group), which has been listed on the Stock Exchange of Thailand (SET) since 2022. Because it is a public company, it is required to have a Board of Directors, corporate filings, and shareholder meetings. So on paper, yes—there is a board. However, the key point is that Nawat owns the controlling stake, meaning he controls the voting power, appoints board members, and can remove them at any time. As a result, while the board technically exists, it ultimately answers to him, not the other way around. This is why he can fire national directors publicly, criticize contestants openly, change rules without consultation, and make sudden policy decisions—he holds the real power within the organization.
Since this controversy, Nawat has faded into the background. Is he gone completely? Nope. Sadly… it’s his pageant. (Didn’t I already say this?) Maybe with enough pressure, he will be forced to give up his stakes and truly step away from it.
Unfortunately, “what he says goes…” This doesn’t mean he doesn’t suffer consequences for his extreme disrespect for the women recently and in the past (which is well-documented). His reputation in the international community has been shattered– especially in Latin America. He can’t be removed from his own organization, but the backlash he has faced will for sure damage the trust, credibility, and global support of this organization.
Note: This executive’s full name Nawat Itsaragrisil. However, he is usually professionally referred to by his first name Nawat. Nawat has branded himself around his first name. He signs off on livestreams as “Nawat”